If you don’t, and use a thinly veiled sales pitch instead, editors will see through it and reject the article. Articles are usually a one-shot deal. Columns, on the other hand, are regular engagements that allow a writer to build relationships with readers. Columns appear on a weekly or monthly basis in newspapers, magazines, and Web sites. They can brand an author not just as an expert, but also as a friend, confidante, and mentor. Wholesale Heat Transfer Printing For Paint Pail Printing Machine You don't have to achieve “Dear Abby” status to be a successful column writer. As with any Slightly Famous marketing strategy, your column only needs to reach the right people in your target market to position you as a resource. Be A Media Resource Bylined articles are not the only way to see your name in print. Read any newspaper or magazine article. You will see a handful of experts quoted within stories as diverse as international business, stock market forecasts or the latest fashion trends. Reporters are not experts. That's why they need experts from the business world to create their stories. The secret is to position yourself as a media resource.

The media rely on you, the industry expert, to give substance and credibility to their stories. Experts can be book authors, speakers, consultants, managers and professionals. If you have knowledge about a specific subject—and that subject can be your business—you qualify too. People who get quoted in the media pursue a strategy to be on journalists' radar screens when journalists write stories about their industries. They make themselves available as expert interview sources so that journalists will think of them when they are writing relevant stories. When you learn how the media works, and mold your expertise into a carefully-crafted media attracting strategy, you actually help the media do its job in exchange for valuable exposure for your company.

With a little effort, you can become the first person on a reporter’s list when a story about your business area comes up. But it won't happen if you don't let the media know you exist! Time, Commitment, and Consistency You wouldn’t expect a massive return on a monetary investment overnight. The same goes with getting Slightly Famous in print, where huge dividends come to those who persist. Like all marketing activities, print media exposure is a long-term commitment that will yield long-term rewards. Is it worth the time? Yes. Landing just a few clients can pay for all your marketing costs for the next year. If you don't give print media exposure a chance, you'll never know what it can do for you. Establishing your reputation in print takes time. But if you are committed, an inevitable "snowball effect" will take place and can bring you all the business you can handle!